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Expanding into a new market takes a lot of planning and coordination to be a success. There are a number of regulatory and logistics hurdles to consider: Customs Compliance, Duty and Tax Liabilities and Border Security to name a few.
Your reputation is on the line from day one. The last thing you want is product that isn’t on the shelf.
An NRI is a firm which, in most cases, does not yet have a physical presence in Canada, but for the purposes of customs and taxation, acts as the “Importer of Record” for goods sold/consigned into Canada. The NRI program was created to assist in U.S. companies gaining access to the lucrative Canadian market (10% of the U.S.) on a level playing field with Canadian domestic vendors.
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